Author Archive for: Robert
Entries by Robert Gardner
What is this?
I’ve been having intense conversations about brand, curriculum development, marketing and creating funnels to onboard students into my programs and offerings. I’d hit a new plateau and then out of the blue having a conversation with a friend I realized I don’t Really do 50% of what I know how just out of societal convention. […]
Beginner’s Mind
I’ve spent many years teaching and slamming up against intellectual blocks from students and failures from my end to adequately explain and brand/market my work. I got a message the other day and it was simple enough. Do you teach orthopedic massage? I gave a calm beneficial response but like usual I sit and go, […]
Direct to Consumer
I’ve been having this stuggle for a few years now. After Intro Thai, Table Thai, Phase 1 & 2 I knew that I’d only given students a basic template to go through material I was teaching them. Since we’d accomplished that I decided to start the subscription. We have a private facebook group for subscribers […]
Thai Fisherman Pants, Shea Butter & Thai Foot Sticks
Years ago I started wearing these since it gave an air of dressing different since I did something different. I was teased on youtube and other places for my “weird pants” but over time these have grown in popularity. I’ve listed different purveyors below on Amazon that I buy these from. I have a tendency […]
In Person Classes are Dead
Now before you have an emotional response to that, give me just a few minutes. What if I could give you education for 75% less, make it more time effective, lower the cost to nearly free for many attendees and manage hands on feedback on pressure and touch? Wait a second. I thought you said […]
Cameras and Tripods
This is a detailed list and growing daily. This is the exact equipment that I use to run my business. I’m heavy on video production and currently run 4 cameras simultaneously through my computer to do livestreams to a growing roster of students. It’s some of the most cutting edge education in the massage industry […]
Computer & Audio Equipment
I broke my equipment into three sections to make it more concise. I’ll update these posts over time. 🙂 My computer is the thing that I didn’t put together. I had some friends who are programmers and pc nerds in Austin assemble it after giving me a list of parts. I just knew I needed […]
What Kind of Mat Do You Use?
I’d been waiting on this sort of post for awhile. With so many changes in my business students kept asking me to have my own merch my own mats and as much as I like the idea the business isn’t large enough to go into that sort of retail shipping packing etc. I buy most […]
What Makes a Good Bodyworker
The artform I work within is unknown misunderstood and frankly exists as a statistical anomaly. I was watching Searching for Bobby Fischer and often wonder about various art forms and the people who push it to new heights and limits. In music I think of Frank Zappa, Miles Davis, Fela Kuti, Sun Ra and John […]
In Person Classes
My business during covid has had to transition. I was already leaning on online education quite heavily and when brick and mortar business declined I spent enough time massaging a keyboard and computer to wind up with 4 camera angles, graphics and anatomy on screen with wireless filtered audio. It’s not perfect but we’re about […]
Professionalism
I notice themes after 43 years. I was hit by a drunk driver and did what I had to to survive and get out of pain. Then I passed that information onto an entire of industry of massage therapists who fight struggle strain get carpal tunnel syndrome and declare me unprofessional. A colleague at a […]
Free Thai Massage Workbook
