Lomilomi Massage in Austin Texas

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Jason Bratcher is a colleague and friend that I wanted to interview and talk shop with. He’s had a practice for many years and works in a polar opposite form of table based work called Lomilomi. It’s originally from Hawaii and the pacific islands. It typically involves lots of oil on a table and tons of glide.

Jason can be contacted via his website.

I really enjoyed this series of talks. After he did his wonderful demonstration of the long fluid strokes involved in his work he had a conversation about business where we went over some the details of social media marketing. I’m a huge fan of video production and this is where Jason’s work really shines. I’d no idea before our get together that it was so visual.

Therapists like Jason and I are committed to helping the massage community diversify and offer niche services like Thai massage and Lomilomi. I’m very happy to have him as a colleague and hopefully we’ll shoot more content over time. It’s a good excuse to get together and chat.

 

Why Reboot™

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I had a phone conversation with a colleague and he insisted that I’m driving away part of my target market by insisting that what I do isn’t massage. Legally massage is the manipulation of soft tissue. Legally massage therapists are the ones who can perform this work but to someone who’s already bought and sold the culturally hegemonic kool aid Reboot™ is less massage anything they’ve ever seen. Where’s the table?

My colleague wanted me to focus on the benefits, the features. When you sell it to massage therapists what are they looking for? What problems are they trying to solve?

Massage therapists get the following benefits by using what I teach:

Save your hands
Help clients in chronic pain rapidly
Deep compressions effortlessly
Do propped yoga while you work
Offer a truly unique service clients cannot get elsewhere
More effective next level 21st century work
Make more income offering an amazing service no facility comes close to
Have more fun in session!!
Engage full mobility for your clients and yourself
No hunching over a table
Increased range of motion and capacity to engage more intimately with clients
Help clients with severe menstrual cramps and debilitating low back pain by using advanced abdominal massage
Create a niche service that allows you to film and create tons of social media content
Spend less on cream and oils
Save on laundry since you only need a flat sheet on top of your mat
Make use of your full body including legs and feet to deliver pressure
Accelerate your business growth by having a service you can demonstrate easily
Create a space where you’re breathing fully and exploring your own range of motion while helping people
Work for yourself more easily
A clothed service helps with clients who may not want to undress
Male therapists may be able to open up new markets to clients who don’t want to undress
Meditate while you work
Did I mention that it’s more fun? 🙂

Ask A Massage Therapist

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I recently did a facebook live called Ask a Massage Therapist and decided that this in its own simple way was the answer to many of the issues massage therapists have in their industry. I’ve decided to see if we can build a movement of therapists who use facebook live to educate. I’d like you to join in.

1: Do a facebook live on Monday called: Ask a Massage Therapist.

Make it 10 minutes or so and just ask your fans and followers to ask any questions they have about our work and respond. You can make posts in advance to let people know that you’re going live to build some buzz.

I hope it builds into a large movement.

2: After the fact you can share your video and results in the Massage Entrepreneurs group on facebook.